About Yes2Yes

Welcome to Yes2Yes

We are driven by our mission to develop motivated and confident leaders who enjoy fulfilling and productive lives, so they can achieve incredible success in both their careers and personal lives. We delight in helping people find gifts in any situation. Even when things may not appear to be positive, there is always something useful to take away from every event in your life. Through executive coaching and leadership development, Maria van Hekken and the Yes2Yes approach will help you discover your story, inspire you to accomplish your goals and guide you to becoming the best leader you can be.

Meet Maria

Maria van Hekken is a leadership coach who helps executives and their teams become even more successful with a special approach that inspires positive vision, encourages positive action and delivers positive results. She has an established record of success supporting diverse leaders in corporations, the federal government, universities and nonprofits. Maria completed her coach training at Georgetown University and is on the faculty of the Georgetown Leadership Coaching program. She holds an International Coach Federation Professional Certified Coach credential, and has served as the president of the Philadelphia area chapter of the International Coach Federation.

Bringing a Positive Vision to Coaching

As president and founder of Yes2Yes Leadership-for-Success Coaching, Maria brings a wealth of experience and a remarkable approach to executive and leadership coaching. She has over 20 years of experience as a trusted advisor to leaders and executives including C-level, senior executives, top talent and emerging leaders. She helps leaders truly expand the scope of their thinking, communicate more effectively, manage difficult conversations successfully, hold people accountable in a clear, collaborative way, and create a vision that others will want to achieve.


Insight from Maria

“Clients often ask me the meaning behind Yes2Yes. Meg Wheatley, the influential organizational development consultant, made a powerful statement that changed my thinking. She inspired the name of my company when she said: True leaders visualize what they want and then keep going from one ‘yes’ to another ‘yes’.  That’s exactly how I want to help my clients succeed.”

Positive Results from Our Clients

  • “Maria van Hekken is a knowledgeable professional who has good instincts in working with our employees. She understands the issues and develops a realistic plan for improvement. Her approach to leadership development is very effective especially in working with those employees who have issues in the workplace related to interpersonal skills, timeliness and accountability.  Maria utilizes a combination of formalized assessments as well as one-on-one coaching to evaluate test results, develop an action plan and follow up on performance.”

    Rich Giordano, Vice President, Regional Operations Manager, Covanta Energy
  • “Yes2Yes doesn’t take a one-size approach when it works with companies. Maria van Hekken listened to our needs and developed a course of action to deliver results. For example, she worked closely with a manager who had lost sight of the company mission and what he was there to do. Strong at building confidence throughout the coaching process, Maria was instrumental in changing negative behaviors that were getting in the way for success. As a result, she gave us a revitalized manager with a renewed focus who was eager to engage in positive, new ways.”

    Emily Ashworth, Vice President and CIO, American Water
  • “Working with Yes2Yes has made a significant and positive impact on numerous leaders at various levels in our company. Maria has a unique ability to come into our facility and relate to everyone she works with. She creates the kind of trust required to help our managers build on their strengths, identify what is holding them back and then makes them accountable to proactively deal with the challenges and problems they face.”

    Joe Volpe, Facility Manger, Covanta Energy
  • “Maria’s positive insight, methods of engagement and ability to bring out the best in everyone she coaches truly distinguishes her in the consultant world. Yes2Yes has a simple, straight forward and reliable approach that has been instrumental in effective leadership development with our employees and has been particularly successful in developing many of our highly technical staff.”

    Amy Enders, Director, Learning & Organization Development, American Water
  • “Maria presented to our group of 30-plus senior executives. With flair, energy and a trustworthy soul that connects with each person, she guided our participants in defining skills, values and passions that will sharpen each person's efforts for improved leadership performance. Maria engaged and motivated each person, and at the end of a worthwhile, creative workshop, drew most participants to approach her for more insight and advice. She is a delight.”

    Paul Brickman, Chair, DC Chapter, Marketing Executives Networking Group
  • “The return on investment (ROI) of my coaching experience with Yes2Yes has been clearly demonstrated. My renewed enthusiasm for my job and my development both professionally and personally have already been noticed by my supervisor and my co-workers. I credit to this to the coaching process. As a direct result, I have been able to differentiate myself with my energy and commitment and have been given the opportunity by our CEO to lead and participate in activities and initiatives that will positively impact the results of the company. The coaching experience has provided great value to me and my company. I know that if calculated, the ROI of this experience would be far more than 100%!”

    Mike Reynolds, Vice President, Farm Credit East
  • “A year to the date after our first meeting, the results Maria promised in her original proposal to accomplish came about. Yes2Yes executive coaching is definitely worth the investment!”

    Kevin Dickey, Agency Owner, Allstate Insurance
  • “Maria’s coaching toolbox is endless. I appreciate the great tools and resources she utilizes that give me tangible actions to move in a meaningful direction.”

    Debra Weiss, Vice President, Global QA, Shire Pharmaceuticals
  • “Maria listens well and hears messages that are underlying. Our interactions were powerful. In one work setting, Maria helped me get to the core of what the workplace challenges were and develop strategies for overcoming them. It led to understanding my own skill set and the personal challenges in addressing my issues. Maria was good at drawing things out of me, analyzing and connecting the dots. Through her coaching, I learned how to talk through and work out a strategy for setting priorities, and utilize an effective time management matrix.”

    Pier Rogers, Director of Axelson Center for Nonprofit Management, North Park University
  • “I have made extraordinary advances as a leader that would have never been possible without someone as positive, encouraging -- and insightful – as Maria van Hekken. Her unwavering faith in me, her consistent sense of calm and her razor sharp intuition inspires authenticity and confidence. This has propelled me to new levels of leadership and confidence. Most importantly, thanks to Maria’s coaching, the gap between who I want to be and who I show up as (on most days) is narrowing. She’s the leader’s leader.”

    Kathy Kiernan, Senior Vice President & Managing Partner, APPI Energy
  • “I felt an intuitive understanding from the beginning… Maria’s experiences and all she shared brought a sense of clarity to me. Her perspective was above the plane -- not just practical, but a “mojo” that had a real impact. She perceives items that are below the surface, that are very important to identify. She really helped me dig deep down to the source of the issue. Her coaching methodologies are effective, engaging and interacting –- and bring out the truth.”

    Gwen Agard, Executive Director
  • “Maria will assist you to connect personal values with professional goals, and do it in a way that helps you build on your strengths. She's an "out of the box" thinking coach. You don't have to be in the same city - we've done extraordinarily successful coaching by phone!”

    Amanda Lipnack, Project Manager, QunetiQ
  • “Maria held up a mirror for me to see my potential. With her guidance and support, I was able to overcome my self-imposed limitations and open myself to the possibilities being offered to me. My supervisor is impressed and delighted with my new-found confidence and has come to rely on my judgment and advice. Before, I had a wealth of knowledge and experience that I felt reluctant to offer. Now I freely participate in management decisions to the degree I enjoy! Thanks to Yes2Yes, I’ve achieved my dream position and I’m succeeding beyond my expectations.”

    Gail Alexander, Chief of Staff, Office of the Executive Dean
  • “I truly have grown from my experience with Yes2Yes. When I first started Maria’s coaching program, I was at a crossroads in my professional life. Utilizing a very structured, yet flexible process -- Maria helped me identify the areas that make me happy and that I have passion around. I’m now applying those values and ambitions to my life, and moving toward my life dream.”

    Patti Woolworth, Sales Executive

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